South China Morning Post: How the C24 Conference is Shaping Hong Kong's Future in Marketing
Hong Kong's Marketing Revolution
The South China Morning Post highlights the recent C24 conference by IABHK, which took place on September 26. This event marked a pivotal moment for Hong Kong, reaffirming its status as a global marketing capital through innovative strategies and cultural integration.
The Core of the C24 Conference
The C24 conference, themed “Impact AI: The New Marketing Paradigm,” gathered over 1,100 marketing professionals from Asia and Europe. This event was not just a conference; it became a vibrant networking platform, connecting industry players and embracing Hong Kong's unique marketing position.
Industry Insights and AI Integration
- Professor Darren from Google discussed generative AI and sustainable transformation.
- Vishal Singhvi of Microsoft explored AI's impact on business efficiency.
- Danielle Jin from Visa focused on AI-driven personalized marketing strategies.
Hong Kong as a Cultural Nexus
Arthur Chan, vice-chairman of IABHK, articulated Hong Kong's pivotal role at the intersection of Eastern and Western marketing practices. This city harnesses a rich diversity of talent and technological resources, elevating its global marketing presence.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.