Pura 70 and Mate 60 Drive Huawei's Success as iPhone Sales Drop on Singles’ Day

Thursday, 21 November 2024, 10:00

Pura 70 and Mate 60 have notably outperformed iPhone sales during China's Singles’ Day. As domestic competition intensifies, Apple faces economic headwinds. Huawei’s remarkable growth stems from flagship models like the Nova 13 and promotional strategies.
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Pura 70 and Mate 60 Drive Huawei's Success as iPhone Sales Drop on Singles’ Day

Pura 70 and Mate 60 Lead Market Amid iPhone Sales Decline

In a surprising turn of events, Pura 70 and Mate 60 have driven Huawei's sales even as Apple's iPhone sales have fallen during this year's Singles’ Day shopping festival in China. A report from Counterpoint Research highlights significant competition challenging Apple's long-standing dominance in the smartphone market.

Impact of Economic Headwinds on Smartphone Sales

This year's Singles’ Day saw an overall decline in smartphone sales, dropping by 9% compared to the previous year due to economic headwinds. As the market adapts, domestic brands have ingeniously positioned themselves to capture consumer interest.

  • Huawei: Posted an impressive growth of 7% year-on-year.
  • Oppo: Experienced a 6% rise in sales.
  • Vivo: Grew by 5% during the festival.
  • Xiaomi: Saw a decrease of 6% in sales.
  • Honor: Fell short with a 15% drop.

Among the key highlights, the iPhone 16 series, particularly the iPhone 16 Pro and Pro Max, still showcased strong performance despite Apple's overall struggles.

Strategic Promotions and Competitive Landscape

Apple's competitive challenges were exacerbated by reduced prices of the iPhone 16 during promotions, as domestic competitors launched innovative products like the Nova 13 equipped with a 5G Kirin processor. These advancements indicate a significant shift in consumer preference towards alternatives that offer similar or superior technology at competitive prices.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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