Floki Expands Presence in UAE as Sponsor of the 2024 World Tennis League

Floki Expands Its Brand at the 2024 World Tennis League

Floki is making significant strides in enhancing its visibility by sponsoring the 2024 World Tennis League (WTL), one of the most anticipated mixed-gender tennis tournaments globally. Taking place at the prestigious Etihad Arena in Abu Dhabi from December 19 to December 22, the WTL promises to deliver top-tier tennis complemented by live music, engaging millions of fans across the globe.

Star-Studded Lineup

The tournament features an impressive lineup of renowned athletes including Aryna Sabalenka, Iga Swiatek, Nick Kyrgios, and Simona Halep, competing in an all-play-all format. Floki's branding will dominate the scene, appearing prominently alongside court action and across various digital platforms.

• Bryan Adams to perform live during evening sessions.
• Broadcast partners include Sony TV, ensuring worldwide reach.
• Previous events attracted over 46.4 million global viewers.

About the Partnership

This collaboration aims to showcase Floki to a wider audience, reinforcing its commitment to community and strategic marketing. The tournament's festival-like atmosphere combined with elite sports underscores Floki's objective to be recognized globally as a leading cryptocurrency with over 490,000 holders.

Looking Ahead

The 2024 WTL not only elevates Floki's status in the sports world but also aligns with the crypto market's expanding footprint. Floki represents more than just a cryptocurrency; it mirrors a movement towards community-driven utility, philanthropy, and creativity in marketing strategies.