Huawei Technologies, Vivo and Samsung Electronics Challenge Apple's iPhone 16 in Global Smartphone Market
Current Smartphone Market Dynamics
Apple, despite challenging market conditions in China, maintained dominance in the global smartphone arena. In the last quarter of 2024, the Cupertino titan secured a noteworthy 23% market share, largely propelled by the launch of its iPhone 16 series in mid-September. This surge in sales coincided with the crucial holiday shopping season as reported by market consultancy Canalys.
Impact of Global Competitors
During this period, Samsung Electronics emerged as a formidable competitor, claiming a 16% market share, while Chinese brands like Vivo, Xiaomi, and Transsion Holdings rounded out the competitive landscape.
- Apple experienced a sales drop in China due to strict regulatory hurdles, which hampered its AI service launch.
- Sales figures indicated declines of 25% in the early year.
- Strong competition from Huawei Technologies has intensified market pressures.
Market Growth Trends
The global smartphone market witnessed a 7% growth last year, a recovery from previous downturns, reflecting an increasing demand for mass-market products. Counterpoint highlighted that 2024 marked a turnaround after a dismal 2023, prompting analysts to predict potential challenges in maintaining momentum moving into 2025.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.