Floki's Bold Move: Pitchside Advertising in Rugby Super League

Floki's Bold Move in Advertising

Miami, Florida, January 21st, 2025, Chainwire. Floki has launched an ambitious pitch side LED advertising campaign in the Rugby Super League, the premier competition of the British Rugby League.

The campaign will feature 150 minutes of LED ads across the 2025 season, with an estimated 110 million impressions in the UK alone. These figures exclude BBC-broadcasted matches, which typically see even higher viewership, as well as international audiences.

Targeting a Profitable Audience

Rugby League fans often align with the profile of potential crypto investors — they are typically well-off, brand-conscious, and community-oriented.

Broadcast Reach Expansion

• Sky Sports – primary broadcaster, increasing live game coverage to 170 matches in 2025.
• BBC adding 15 live matches a year, enhancing UK coverage.
• International growth with broadcasting agreements in regions like Australia, Canada, and Africa.

Floki’s campaign will appear in approximately 50 matches throughout the Super League season, starting with major fixtures like Wigan Warriors vs. Leigh Leopards on February 13 and concluding with marquee games such as Wigan Warriors vs. Warrington Wolves in Las Vegas on March 1.

Domestic TV audiences for Super League matches can reach up to 600,000 viewers.

Capitalizing on an Untapped Space

Unlike other sports saturated with crypto sponsorships, Rugby League offers a relatively untapped space, allowing Floki to stand out and forge stronger connections with fans. This lack of competition in the crypto advertising space provides Floki with the opportunity to create impactful brand associations.

With the Super League’s growing global reach and dedicated fanbase, this campaign positions Floki to increase its visibility and strengthen its presence in both the sports and crypto sectors.

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Focusing on utility, community, philanthropy, and strategic marketing, Floki aims to be the world’s most recognized and used cryptocurrency.