Super Bowl 2025: Analyzing the Best and Worst Advertisements
Super Bowl Advertisements in 2025
The Philadelphia Eagles clinched victory in Super Bowl 59, but the spotlight also shone brightly on this year's advertisements. The best Super Bowl commercials delivered memorable messages through humor and emotional depth, while the worst provoked confusion among viewers.
Commercial Performance and Investment
For advertisers, the demands of Super Bowl LIX were intense. Ad spots commanded a staggering $8 million, with additional expenditures for production often exceeding that sum. Hiring celebrities only compounded these costs.
The Impact of Messaging
- Effective Ads: Successful commercials can forge connections with new customers and enhance brand recognition.
- Poor Performers: Ads that miss the mark risk damaging marketing efforts and alienating consumers.
Insights from Experts
According to marketing professor Tim Calkins, who oversees annual rankings of Super Bowl ads, many commercials this year opted for straightforward humor and nostalgia. With the backdrop of political tensions, avoiding controversy became paramount. While this strategy can be effective, it may ultimately compromise creativity, as seen in some of the less memorable advertisements.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.