Target Faces Boycott Over DEI Policy Changes Amid Backlash

Target's DEI Diversion Sparks Consumer Action

Target's decision to backtrack on its diversity, equity, and inclusion (DEI) commitments has ignited a significant backlash among consumers. On January 24, the retailer announced the termination of its hiring and promotion goals supporting marginalized communities, including women and LGBTQ+ individuals. Customers are rallying behind a 40-day boycott to hold the company accountable for its actions.

Calls for a 40-Day Boycott

Pastor Jamal Bryant has emerged as a key figure in this boycott, urging Target shoppers to abstain from purchasing goods from the chain during this period. The boycott aims to address perceived injustices and advocate for a corporate culture that prioritizes inclusivity. As the movement gains traction, Bryant and other advocates plan to meet with Target's board on April 17 to evaluate next steps.

Target’s Financial Outlook

As the boycott unfolds, Target is facing financial headwinds, reporting a decline in sales and a 13% drop in stock price. The company's dependence on Chinese suppliers also complicates its situation, intensifying uncertainty around its long-term performance. Despite these challenges, Target plans to open 20 new stores and aims for significant sales growth by 2030.

• 40-day boycott calling for accountability and justice
• Target's retreat from DEI commitments amidst consumer outcry
• Potential repercussions for Target’s financial stability