Forever 21 Fashion Files for Bankruptcy: A Second Time Amid Struggles

Monday, 17 March 2025, 14:02

Forever 21 fashion is in the spotlight again as the brand files for bankruptcy for a second time. Once a fast-fashion staple, it has struggled with decreasing mall traffic, inflation, and fierce online competition. The company's U.S. outlets and website will remain operational temporarily while restructuring efforts begin.
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Forever 21 Fashion Files for Bankruptcy: A Second Time Amid Struggles

Forever 21's Bankruptcy Filing: An Overview

Forever 21's U.S. retail operator has filed for bankruptcy, marking the second time the brand has had to seek protection. Factors influencing this decision include persistent inflation, reduced mall traffic, and competition from online fashion retailers.

What’s Next for Forever 21?

The company has announced that its stores and website in the U.S. will remain open temporarily. However, plans for a gradual winding down of its U.S. operations are underway.

Factors Behind the Decline

  • Shift in consumer shopping habits
  • Diminishing physical store traffic
  • Increased competition from e-commerce

Forever 21 faces significant hurdles as it attempts to realign with today's retail environment.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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