UFC Signs a Multimillion-Dollar Partnership with Meta to Transform Fan Engagement
UFC has formally established a multimillion-dollar partnership with Meta, Facebook's parent company, aiming to revolutionize fan experience by integrating artificial intelligence (AI). Utilizing platforms such as Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, UFC plans to enhance interactions with fans both online and at live events.
“Meta has the greatest minds in tech, and they are going to take fan engagement to the next level,” stated UFC President and CEO with excitement. The collaboration also promises innovations like a new fighter rankings system.
Moreover, UFC executive Dana White’s recent addition to Meta's board highlights the burgeoning relationship with Meta CEO Mark Zuckerberg. Zuckerberg expressed enthusiasm for transforming how fans experience the sport.
With promotional content expected on platforms like Instagram and Threads, and extensive activation across pay-per-view events, the partnership is set to keep evolving, though financial details remain undisclosed.
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