Wechat Promotes European Markets Amid Rising US Tariff Risks on China Exports
Wechat is strategically focused on European markets as Chinese e-commerce exporters brace for heightened risks from US tariffs on goods shipped from China. Following President Trump's significant tariff increases on small parcels, merchants are adapting to ensure their businesses remain viable.
As of early May, the de minimis exemption will no longer apply, meaning all shipments will be subjected to tariffs regardless of value. Specifically, small parcels priced up to $800 will now incur a tariff of 90% of their value, up from the previous 30%. These rising costs compel many Chinese merchants to seek alternative markets.
In response, TikTok Shop, under ByteDance, is actively engaging merchants to expand in European markets like Spain, Germany, Italy, and France. Companies previously reliant on the US market are encouraged to explore these new opportunities in Europe, providing a potential lifeline amid increasing competitive pressures.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.