TikTok Shop's Sales Decline Amid US Tariffs Impact on Chinese Imports

Wednesday, 16 April 2025, 14:00

TikTok Shop's sales have plunged due to US tariffs impacting e-commerce. Recent data shows a significant drop in GMV after tariff announcements.
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TikTok Shop's Sales Decline Amid US Tariffs Impact on Chinese Imports

TikTok Shop Sales Experience Decline

Recent reports suggest that TikTok Shop's sales in the US are experiencing a significant downturn. Following the announcement of new tariffs by the White House on Chinese imports, sales have reportedly declined from US$250.9 million to US$197.4 million in just one week. Data from EchoTik, a tracking platform, indicates that gross merchandise volume (GMV) was as high as US$290.8 million earlier in March.

Tariffs and Their Implications

The new tariffs, which could reach as high as 245 percent, present a formidable challenge to cross-border trade between the US and China. This situation raises concerns among merchants like Qian Liu from Guangdong, who has shifted her focus away from the US market.

Market Dynamics and Competitors

Despite the decline in TikTok Shop sales, the rise of competing platforms like DHgate indicates that demand for Chinese products in the US remains resilient. The increasing popularity of DHgate is a reflection of broader consumer interest in e-commerce solutions connecting China and the US.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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