Why Food & Drink Trends Show Almost Half of Adults Are Ordering Kids' Meals

Thursday, 21 August 2025, 17:11

Food & drink trends reveal that almost half of U.S. adults are opting for kids' meals at restaurants. This shift is driven by the desire to save money and enjoy smaller portions amidst economic pressures.

Cbsnews — Why Food & Drink Trends Show Almost Half of Adults Are Ordering Kids' Meals

Understanding the Food & Drink Trend of Adults Ordering Kids' Meals

Research indicates that almost 44% of adults surveyed by Lightspeed Commerce are turning to kids' menus when dining out. This trend stems from a growing need for affordability and smaller portion sizes.

Economic Pressures Affecting Dining Choices

Consumers are experiencing heightened economic uncertainty.
Brands like McDonald's and Wendy's are reporting sluggish breakfast sales.
The shift to kids' meals is seen as a response to these financial pressures.

Key Factors Behind the Trend

Cost Savings: Kids' meals are generally less expensive than adult options.
Smaller Portions: Adults are finding value in less food waste.
Simple Menus: The appeal of straightforward meal options is growing.

As dining habits evolve, understanding these changes in food & drink consumption can lead to better choices for consumers.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.