Kraft Heinz Splits into Two Companies, Redefining Its Business Strategy

Tuesday, 2 September 2025, 11:04

Kraft Heinz is splitting up into two distinct companies, a bold move reversing a decade-old megamerger. This strategic decision highlights the company's shift in focus towards its core brands. The new companies will operate under different names, organizing offerings like Heinz and Oscar Mayer separately.

Cbsnews — Kraft Heinz Splits into Two Companies, Redefining Its Business Strategy

Strategic Split of Kraft Heinz

Kraft Heinz is undergoing a significant transformation, splitting into two companies after a decade of being merged. This move is aimed at revitalizing their brand strategy and catering more effectively to consumer demands.

Details of the New Companies

Global Taste Elevation Co. will focus on brands like Heinz, Kraft Mac & Cheese, and Philadelphia cream cheese.
North American Grocery Co. will include popular brands such as Oscar Mayer and Kraft Singles.

While the final names for the two new companies are yet to be announced, this decision stems from a strategic review initiated in May, indicating a shift in corporate structure.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.