Business Insights: Political Ad Spending Expected to Hit New Record in 2023

Tuesday, 2 September 2025, 10:00

Business and advertising analysts predict that political ad spending during the 2023 midterm elections will exceed 2022 levels by 20%. This surge highlights the increasing importance of advertising in business strategies. North Carolina and Michigan are among the key battlegrounds contributing to this trend.

Cnbc — Business Insights: Political Ad Spending Expected to Hit New Record in 2023

Record Political Ad Spending Ahead

Political ad spending is projected to soar in the upcoming 2023 midterm elections. AdImpact, a leading advertising and marketing firm, estimates that spending will surpass 2022 levels by 20%, making this cycle the most expensive in history.

Key Factors Influencing the Surge

Increased Competition: States like Michigan and North Carolina are pivotal in the election, driving up ad budgets.
Strategic Spending: Candidates are allocating more resources to media buying, leveraging trends in both business and advertising.

The Impact on Advertising

The uptick in political spending has profound implications for the business of advertising, as more funds flow toward campaigns, influencing business news cycles. As politics intertwine with advertising, the effects will be felt across various sectors, including finance and public relations.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.