Shein's Probe Into Model Controversy: Luigi Mangione's Likeness Misused

Wednesday, 3 September 2025, 17:57

Shein's probe into a model controversy reveals potential misuse of Luigi Mangione's likeness. The fast-fashion retailer acted after discovering a shirt listing with his image. Experts speculate AI involvement in the photo creation. Shein promises a thorough investigation.
Thehill
Shein's Probe Into Model Controversy: Luigi Mangione's Likeness Misused

Shein's Controversial Model Listing

Shein, the fast-fashion giant, announced a thorough investigation after a product listing surfaced with an image resembling Luigi Mangione as a model. The controversial men's short-sleeve shirt featuring this likeness has since been removed. Social media users have speculated that the photograph may have been AI-generated.

Company Response and Investigation

Shein responded rapidly to the incident, indicating that the image was supplied by a third-party vendor. In a statement, a Shein spokesperson noted, “We have stringent standards for all listings on our platform.” The company aims to enhance monitoring processes and hold accountable the vendor involved.

Luigi Mangione's Legal Troubles

Meanwhile, Mangione, currently embroiled in serious legal issues, faces accusations related to the murder of former UnitedHealthcare CEO Brian Thompson. His case has sparked discussions about violence and ideology within the public sphere, creating a complex backdrop to the Shein controversy.

  • Incident arises from a third-party vendor.
  • Social media speculation about AI image creation.
  • Shein taking steps to strengthen due diligence.
  • Legal issues surrounding Luigi Mangione raise eyebrows.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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