Ford Motor Co's Business Strategy Amid EV Push and Transportation Trends

Thursday, 4 September 2025, 17:07

Business news showcases how Ford Motor Co benefits from a transition to EVs. Despite the focus on electric vehicles, large gas-powered SUVs like the Expedition remain key to their sales. In evolving transportation dynamics, Ford leverages its long-standing strength in autos.

Cnbc — Ford Motor Co's Business Strategy Amid EV Push and Transportation Trends

Ford’s Profitable Strategy in Transportation Markets

In recent months, Ford Motor Co has demonstrated resilience in the face of rising electric vehicle (EV) demand. While consumers increasingly gravitate toward EVs, Ford has strategically positioned itself to maintain profitability through strong sales of traditional gas-powered vehicles, particularly its large SUVs.

Significance of the Expedition

The Expedition, accounting for only about 5% of sales in August, represents an essential part of Ford's historical profit model, which has been bolstered by trucks and SUVs. This vehicle, while not leading in numbers, continues to support Ford's bottom line.

General Motors Co also faces similar challenges in the transportation sector but has been aggressive in pushing their EV lineup.
Jim Farley, CEO of Ford, emphasizes a balanced approach that respects consumer preferences for both electric and gas-powered options.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.