National Hockey League Players Association Embraces NHL's Return to Olympic Games After 12 Years

Tuesday, 16 September 2025, 21:56

National Hockey League Players Association is celebrating the NHL's return to the Olympic Games, marking a significant shift in sports business dynamics. After a 12-year absence, NHL players will return to compete in Milan in 2026, a decision hailed by Commissioner Gary Bettman. This move is set to invigorate the league and enhance its global profile.

Cnbc — National Hockey League Players Association Embraces NHL's Return to Olympic Games After 12 Years

National Hockey League Players Association is excited about the NHL's return to the Olympic Games, a pivotal moment in sports business. After a long 12-year hiatus, NHL players are gearing up for the 2026 Olympic Games in Milan, a decision that Commissioner Gary Bettman asserts will greatly benefit the league.

Positive Impact on Sports Business

The return of NHL players to the Olympics not only boosts league visibility, but also enhances the overall sports business landscape. Here are key points:

Increased Viewership: Anticipated higher global viewership will elevate the NHL’s brand.
Player Opportunities: Allows players to showcase their talent on an international stage.
Enhanced Global Relationships: Strengthens relationships with international hockey federations.

Gary Bettman's Vision

Bettman believes this move is crucial, stating it aligns with the league’s long-term goals of expanding its reach and market share. The NHL aims to capitalize on the heightened excitement around Olympic competition.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.