Retail Industry Update: Michelob Ultra Surpasses Modelo Especial as Best-Selling Beer

Monday, 22 September 2025, 17:32

Retail industry news reports that Michelob Ultra has overtaken Modelo Especial as the best-selling beer in the U.S. This significant business shift reflects changing consumer preferences within the food and drink sector. With the ongoing popularity of light beers, market dynamics may continue to evolve in favor of brands like Michelob Ultra.
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Retail Industry Update: Michelob Ultra Surpasses Modelo Especial as Best-Selling Beer

Retail Industry Update on Beer Sales

In a surprising turn of events, Michelob Ultra has outperformed Modelo Especial to become the top-selling beer in the United States. This evolution in business indicates a shift in consumer behavior towards lighter beer options.

Factors Influencing Beer Preferences

  • The growing trend of health-conscious consumers.
  • Enhanced marketing strategies by Anheuser-Busch InBev SA.
  • Increased competition within the food and drink market.

With brands like Modelo Especial previously dominating sales, the retail landscape shows signs of rapid change.

Impact on the Business Environment

This shift not only impacts sales for companies like Constellation Brands Inc and Japan Post Bank Co Ltd but also highlights the influence of cultural icons such as Donald J. Trump in shaping market trends. As reported in the latest breaking news: business updates, the retail industry must adapt to new consumer demands.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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