Premium Products Take Center Stage as Indian Consumers Embrace Quality
Saturday, 3 August 2024, 17:37
Changing Consumer Trends in India
Over the last two years, there has been a marked shift in consumer preferences in India, with a growing demand for premium products.
The Rise of Premium Products
- Hair serums and fabric conditioners are leading this trend.
- Hindustan Unilever and Mondelez India report significant growth in sales of high-end products.
Drivers of Change
- Increased affluence among consumers.
- Shift towards quality and convenience in purchasing decisions.
Conclusion
The shift towards premium products signifies a broader transformation in consumer behavior in India, where quality of life has become a priority.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.