Disney+ and Hulu Experience Subscription Drop Following Kimmel's Suspension
Disney+ and Hulu Subscription Drop: A Direct Result of Kimmel's Suspension
Disney has faced a significant spike in cancellations for its streaming platforms Disney+ and Hulu following the brief suspension of late-night host Jimmy Kimmel last month. According to the audience data company Antenna, cancellations soared to over 7 million, which nearly doubled the company's churn rate, indicating a troubling response from subscribers.
Media Backlash and Audience Reaction
Following Kimmel's suspension by ABC, who faced pressure from conservative figures, many media personalities, including Howard Stern, condemned the decision. They urged Disney customers to reassess their subscriptions as a form of protest.
The Implications for Disney's Streaming Strategy
A source disclosed to The Hill that the cancellation figures are higher than Disney's internal reports, which do not count the company’s wholesale business. However, there is optimism as viewership surged once Kimmel returned to the air.
In recent years, Disney and other legacy media companies have invested substantially in streaming services as consumer preferences shift away from traditional cable entertainment.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.