Starbucks CEO Brian Niccol Addresses Price Hikes and Value Menu Concerns
Friday, 31 October 2025, 14:27
Starbucks Faces Price Hikes Amid Rising Costs
Starbucks CEO Brian Niccol has confirmed that the company will not introduce a value menu, instead acknowledging the potential need for price hikes in 2026. As coffee prices surged 30% from January to September, Starbucks is grappling with profit margin pressures.
Recent Developments
- Niccol took over in September 2024, during a challenging period for the coffee giant.
- Starbucks aims to cut costs by spending $1 billion on closing underperforming locations.
- 900 jobs to be eliminated as part of restructuring efforts.
The company is making strategic moves to stabilize as it navigates escalating prices for coffee beans and customer dissatisfaction.
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