On-Demand Delivery Revolution: Meituan and Midea's 30-Minute Appliance Service in China

On-Demand Delivery Transforming Shopping in China

In a groundbreaking move, Meituan has launched a partnership with Midea, a prominent player in home appliances, to facilitate on-demand delivery of products. This new service allows customers to receive their purchases, including refrigerators and dishwashers, in as little as 30 minutes.

Connecting Consumers with Retail

By the end of this year, the partnership aims to connect 25,000 Midea retail stores to the Meituan platform, further embedding on-demand shopping into the everyday lives of consumers.

• Meituan app users can browse product listings at nearby Midea shops.
• Fast delivery options are expected to attract more customers.

Promotions and Future Prospects

To promote this innovative service, Dianping, Meituan's crowdsourced review platform, is distributing vouchers. Wang Chao, a senior executive at Meituan, noted that consumers are increasingly desiring the convenience of on-demand shopping similar to food deliveries.

Meituan’s Growth in E-Commerce

Meituan has been actively forming partnerships with various brands, showcasing a strong growth trajectory in its on-demand e-commerce sector, which grew by over 40% since last year. The potential value of China's on-demand e-commerce is projected to reach 2.5 trillion yuan by 2026, as competitors like Taobao and JD.com ramp up their services.