Leaked Documents Reveal Meta's Billions in Scam Ads Revenue
Leaked Documents Indicate Meta Generates Billions From Scam Ads
Recent revelations show that Meta, which operates Facebook, Instagram, and WhatsApp, has been profiting significantly from fraudulent advertisements. Internal documents indicate that the social media giant displayed an astonishing 15 billion "higher risk" scam ads daily, targeting billions of users.
A document reported by Reuters estimates that Meta anticipates approximately 10% of its total 2024 revenue, around $16 billion, will derive from scam ads and goods that violate their advertising policies.
Meta's Revenue From Risky Advertisements
- Approximately $7 billion in annual revenue from scam ads.
- Reports indicate a slow reaction to known scam operations, allowing some accounts to accumulate over 500 violations.
- Users interacting with scam ads are more likely to be targeted with further ads due to Meta's personalized advertising system.
Meta has contested these claims, stating that the revenue projections are "rough" and not definitive, while emphasizing efforts to combat fraud, which reportedly resulted in a 50% reduction in scam ad reports within the last 15 months.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.