Giant Eagle Selling GetGo Stores: Implications for MyPerks Rewards
Monday, 19 August 2024, 07:28
Announcement of Sale
Giant Eagle is selling its GetGo Cafés + Market locations to a Canadian-based convenience store company, Alimentation Couche-Tard. This significant decision alters the landscape for the company and its customer engagement strategies.
Details of the Transaction
- Sale expected to close in 2025 after FTC approval.
- Partnership with Couche-Tard to maintain MyPerks loyalty program.
- Exploration of new business strategies in collaboration with Couche-Tard.
Impact on Customers
Though GetGo is being sold, customers can still enjoy the benefits of the MyPerks loyalty program. Giant Eagle's partnership with Couche-Tard ensures continuity of rewards across both brands.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.