Cheetos and Doritos Are Going Natural: Goodbye, Bright Orange Colors!

Cheetos and Doritos are about to undergo a significant transformation as Simply NKD versions will be available starting December. These new products will not contain any artificial flavors or dyes, resulting in a surprising lack of the iconic bright orange color.
This initiative aligns with a broader movement led by Health and Human Services Secretary Robert F. Kennedy Jr., who advocates for the elimination of synthetic food dyes from the American food supply. Although the Food and Drug Administration (FDA) has not enforced a ban on these dyes, its April request aimed to encourage the industry to reconsider their use.
Consumer Choices: New vs. Original
Consumers will still have access to the classic versions of Cheetos and Doritos, allowing them to choose between tradition and a more natural alternative.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.