Retail Tech Revolution: How AI Drives Sales on Black Friday and Cyber Monday
Retail Tech Advancements Powered by AI
Retail tech advancements are shaping this holiday season as AI becomes an essential tool for Black Friday and Cyber Monday shoppers. Companies like Salesforce are leveraging AI to enhance sales strategies, showcasing a notable impact on consumer behavior and purchasing decisions.
Salesforce Data Highlights
- AI agents drove 17% of online orders at retail partners during Cyber Week.
- Sales figures reached an impressive $13.5 billion.
- The use of AI, including platforms like ChatGPT, tripled compared to 2024.
Shifting Retail Strategies
As consumers shifted their focus towards innovative shopping experiences, AI helped them find deals more directly. Lori Niquette from Quantum Metric points out, "AI helps consumers bypass traditional homepages, increasing efficiency."
Record Spending on Black Friday
- Online spending reached a record $11.8 billion, up 9.1% year-over-year.
- Shoppers using AI chat services had a 38% higher likelihood of making purchases.
This trend signifies a major shift in retail strategies, with retailers embracing AI to enhance user experiences and drive sales.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.