Artificial Intelligence and Surveillance Pricing: A New Era for Online Retailers

Saturday, 20 December 2025, 22:45

Artificial intelligence is revolutionizing online shopping as retailers adopt surveillance pricing strategies. Online retailers leverage personal data to tailor prices, affecting consumer purchasing. The implications for the economy are significant as personalized pricing becomes widespread.
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Artificial Intelligence and Surveillance Pricing: A New Era for Online Retailers

Artificial Intelligence Revolutionizes Online Retail Pricing

In today's digital marketplace, artificial intelligence (AI) is transforming how online retailers adjust prices based on customer data. This strategy, known as surveillance pricing, allows retailers to analyze individual factors such as age, gender, location, and browsing history, tailoring prices to maximize profit margins.

Impact of Surveillance Pricing on the Economy

The rise of surveillance pricing raises important questions about privacy and consumer choice. As retailers adopt these technologies, it's crucial to consider how this influences market dynamics and customer relationships.

  • Personalization enhances shopping experiences.
  • Custom pricing can lead to consumer dissatisfaction.
  • Retailers gain competitive advantage through data analytics.

As this trend continues to grow, the economy may face shifts in consumer behavior and spending patterns.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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