New Cars Kept Selling in 2025: The Rise of High-Income Buyers

Tuesday, 6 January 2026, 11:54

New cars kept selling in 2025, but the market has shifted towards high-income buyers. Households earning over $150,000 now make up 43% of new car sales, up from 30% in 2019. This trend highlights the changing landscape of automotive purchases in the U.S.
Thehill
New Cars Kept Selling in 2025: The Rise of High-Income Buyers

A New Era for Car Sales

The automotive market in 2025 shows a remarkable shift. New cars kept selling predominantly to high-income households, revolutionizing buyer demographics.

Increasing Affluence in Car Purchases

Statistics reveal that 43% of new car sales in the U.S. are now accounted for by households with earnings exceeding $150,000. This marks a significant change from 30% in 2019.

Implications for Automotive Industry

  • High-income buyers are choosing new models.
  • Impacts on vehicle inventory and pricing strategies.
  • Changes in market dynamics could reshape production goals.

Future Predictions

Analysts predict that this trend may continue, with high-end vehicles dominating the sales landscape. As new cars keep selling, manufacturers are likely to target affluent consumers more aggressively. Monitoring these shifting trends is essential for stakeholders.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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