'Buy Now, Pay Later' Adoption Surges Among Gen Z and Millennials for Everyday Purchases

Sunday, 10 March 2024, 13:00

The 'Buy Now, Pay Later' trend, once associated with luxury items, is now gaining popularity among young consumers as they use it for daily essentials like contact lenses and household products. This shift signifies a normalization of the payment method as Gen Z and millennials leverage it for convenience and flexibility in their shopping habits. The increasing adoption of 'Buy Now, Pay Later' for routine purchases reflects a changing consumer behavior towards managing finances and embracing alternative payment options.
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'Buy Now, Pay Later' Adoption Surges Among Gen Z and Millennials for Everyday Purchases

'Buy Now, Pay Later' Trend

What began as a way to buy luxury shoes and concert tickets has evolved into a mainstream payment option for Gen Z and millennial shoppers.

Normalizing Everyday Purchases

  • Young consumers now utilize this method for essentials like contact lenses and household items.

This shift signifies a normalization of the payment method as Gen Z and millennials leverage it for convenience and flexibility in their shopping habits.

The increasing adoption of 'Buy Now, Pay Later' for routine purchases reflects a changing consumer behavior towards managing finances and embracing alternative payment options.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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