Nike to Raise Prices Over Trump Tariffs: What Consumers Need to Know

Nike's Price Increases Linked to Trump Tariffs

Nike is set to raise prices as a response to tariffs instituted by President Trump, which will influence the cost of various apparel and equipment sourced from overseas. Price adjustments will differ between items, with increases noted between $2 and $10. Specifically, footwear priced between $100 and $150 is expected to see a $5 increase, while shoes costing over $150 could face an upcharge of $10, according to insider information.

Implementation Timeline and Tariff Details

The price hikes are scheduled to commence by June 1, just prior to the enforcement of Trump’s tariffs. Following a temporary suspension on reciprocal tariffs for nations like Vietnam, where Nike produces a significant portion of its goods, tariffs are projected to resume fully on July 8. Notably, Nike's costs associated with imports from China are also affected by a 30% tariff.

Unaffected Items and Company Strategy

Despite these price adjustments, certain products such as the Jordan brand, Air Force 1s, and children's items will remain at their current prices, as shared by sources within the company. Additionally, items priced under $100 will not see any changes.

• Company Strategy: Regular evaluations are conducted leading to pricing adjustments as a part of seasonal planning.
• Other companies like Walmart and Apple are also expected to follow suit with price hikes due to tariffs.