Super Bowl 60 Commercials Ranked: The Best and Worst of 2026
Super Bowl 60 Ads: A Gamble for Brands
Super Bowl 60 saw the Seattle Seahawks take the trophy, but the spotlight also shone brightly on the commercials aired during the event. Advertisers invested heavily, with prices soaring to $10 million for just 30 seconds of airtime. This year, brands faced a tough audience, challenged to make an unforgettable impression.
Ranking of Super Bowl Commercials
Experts from Northwestern University’s Kellogg School of Management rated the commercials based on effectiveness. The most praised ads were the ones that sparked emotions and clearly communicated the product’s significance.
- Best Ad: Google’s Gemini AI spot, which resonated emotionally and demonstrated practical uses of the service.
- Other Notables: Brands that struck a balance between humor and product utility.
The Cost of Super Bowl Advertising
Each year, the costs associated with creating Super Bowl ads escalate, as brands strive to employ celebrities and creative teams to ensure their spots stand out. The competition is fierce, resulting in a mix of triumphs and failures among commercials.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.