Ubisoft's Financial Revisions Following Game Sales and Delays
Wednesday, 25 September 2024, 09:33
Ubisoft's Financial Updates
Ubisoft has recently made revisions to its financial targets in the wake of disappointing sales figures. The company points to the softer performance of Star Wars Outlaws and a delay in the launch of Assassin's Creed Shadows as key factors guiding this decision.
Impact on Business Goals
As a result of these challenges, Ubisoft now forecasts net bookings of approximately €1.95bn and is strategizing for a break-even point. This marks a significant shift in the company’s approach, reflecting broader trends in gaming sales and consumer engagement.
Future Outlook
- Focus on game quality enhancing financial stability.
- Exploration of new marketing strategies to boost game visibility.
- Continued investment in game development to ensure timely releases.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.