Artificial Intelligence and Its Role in Entertainment: SAG-AFTRA's Stance
Tuesday, 20 May 2025, 15:22
Artificial Intelligence and Its Role in Entertainment
Artificial intelligence is changing the landscape of entertainment. SAG-AFTRA has taken a firm stance by filing an unfair labor practice charge against Llama Productions, arguing that the company replaced the work of voice actors with AI-generated alternatives. This highlights the urgent need for industry standards regarding AI in creative roles.
Key Concerns Around AI in Entertainment
- Impact on creative jobs
- Quality of AI-generated content
- Industry acceptance and adaptation
With this charge, SAG-AFTRA aims to protect the rights of actors and ensure that AI's integration into entertainment doesn't undermine the value of human talent.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.