Mafia: The Old Country's Price Point Success Discussed by Take Two CEO
Friday, 7 November 2025, 01:37
Mafia: The Old Country's Pricing Strategy
Mafia: The Old Country's $50 price point was a calculated strategy that appears to have paid off, as noted by Take Two CEO Strauss Zelnick during the latest earnings call.
CEO's Remarks
Despite disappointments surrounding the 6-month delay of GTA 6, Zelnick emphasized how the August release of Mafia: The Old Country has exceeded expectations.
- Success Metrics: Sales figures indicate a positive reception.
- Market Strategy: The pricing was crucial in attracting players.
Conclusion on Business Approach
Understanding consumer behavior is crucial, and Mafia: The Old Country seems to reflect that.
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