Game Awards: Finding the Right Balance Between Reveals and Awards
Tuesday, 9 December 2025, 05:21
Game Awards Impact on Sales
The Game Awards play a crucial role in the gaming industry, offering both recognition and marketing opportunities. Balatro experienced a huge boost in sales following their win, demonstrating the potential for increased visibility from award ceremonies.
Keighley's Perspective on the Balance
As Keighley explains, maintaining a balance between awarding games and revealing new content is not an exact science. Each year, the reception from the audience varies.
- Awards provide recognition.
- Reveals generate excitement.
- Finding harmony is key.
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