PEAK Price Strategy: Understanding the Psychology Behind Pricing in Gaming
How PEAK Developers Use a Clever Pricing Model
PEAK has topped the charts in 2025 as one of the best co-op games one can find for cheap. However, the mass following came with a clever pricing trick, which made it available on almost every system out there.
When the game was first introduced, it was priced at $7.99, which is barely eight bucks. At the same time, it's slightly more than $5, making it much cheaper than it seems. That subtle psychological pricing trick is exactly what Team PEAK employed, and the developers have now revealed how they executed it.
The Psychology Behind PEAK's Pricing
Many people had a great time with PEAK, a fact that wouldn't have been possible if it weren't priced right. Selling a game is always a challenge for developers; however, according to Nick Kaman, co-creator of the game, it was a strategic decision that paid off.
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