FMCG Gurus Explore Probiotic Consumer Insights and Trends
Probiotics in the Spotlight
The FMCG Gurus report unveils a significant trend: 82% of global consumers have heard of probiotics, demonstrating a notable rise in product awareness. This insight is pivotal for companies aiming to reach health-conscious audiences.
Understanding Consumer Awareness
- Awareness is a key factor in health product perception.
- Increased demand for probiotic products is evident.
- Brands must adapt to this growing consumer interest.
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