Alcoholic Beverages: Societal Pressure Influencing Sales of No-and-Low Options
Understanding Consumer Behavior on Alcoholic Beverages
The current landscape of alcoholic beverages shows shifting norms around non-alcoholic beverages. A recent study highlights that four out of five consumers feel more comfortable buying no- and low-alcoholic drinks than they did five years ago. However, peer pressure remains a significant barrier to purchasing these options.
Market Trends in Beer & Cider
As public acceptance grows, the beer & cider industry must adapt to these changing consumer preferences. Acknowledging the impact of societal pressures can drive effective marketing strategies focusing on health-conscious choices.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.