YouTube Premium Price Hike Across Italy, Saudi Arabia, UAE, and Other Countries

Monday, 23 September 2024, 03:55

YouTube Premium price hikes have hit Italy, Saudi Arabia, UAE, and more. The price increases vary by plan, impacting user experience across regions. With the Single plan seeing a notable increase, subscribers in multiple countries are expressing concerns.
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YouTube Premium Price Hike Across Italy, Saudi Arabia, UAE, and Other Countries

YouTube Premium Price Hike Details

YouTube Premium, the ad-free subscription service from Google's video platform, has recently announced significant price hikes in Italy, the Netherlands, Saudi Arabia, and several other countries. These changes have sparked discussions on platforms like Reddit, where users shared notifications received via email regarding the new pricing structure.

Revised YouTube Premium Prices

  • Single Plan: Increased from EUR 11.99 (approximately Rs. 1,100) to EUR 13.99 (approximately Rs. 1,300) in many European countries.
  • Family Plan: Now costing EUR 25.99 (approximately Rs. 2,400), up from EUR 17.99 (approximately Rs. 1,700), reflecting a nearly 40% rise.

Implications of Price Increases

This update follows similar price hikes seen earlier across various markets including Denmark, Indonesia, Malaysia, Norway, and Sweden. YouTube's email stated this adjustment aims to enhance the Premium service and support the creators on the platform.

Price Comparisons by Country

  1. Ireland, Netherlands, Italy: Single Plan: EUR 13.99, Family Plan: EUR 25.99
  2. Denmark: Single Plan: DKK 139, Family Plan: DKK 259
  3. UAE: Single Plan: AED 26.99, Family Plan: AED 48.99
  4. Saudi Arabia: Single Plan: SAR 26.99, Family Plan: SAR 49.99

For users on Apple devices, an even steeper price rise was reported, raising concerns among subscribers. This move signifies YouTube's strategy to adapt pricing based on regional market dynamics while enhancing service quality.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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