Ads Influence New Software Trends in Smart TV Operating Systems
Thursday, 21 November 2024, 18:57
Ads Influence the Future of Smart TV Software
Rumors are swirling that Sonos is working on a streaming device using the operating system (OS) from The Trade Desk. As advertising becomes a key component of TV operating systems, this development signals a fundamental change.
Growing Demand for Ad-Enabled OS
With the increase in streaming services, the demand for sophisticated smart TV OS has surged. Companies such as Vizio, Roku, Samsung, and LG are integrating sophisticated software solutions that prioritize ad revenue.
The Impact of Ad Revenue on the Industry
- GroupM predicts ad revenue for smart TVs will soar to $38.3 billion this year.
- TV OS operators are now under pressure to intertwine advertisement strategies within their platforms.
- As ads gain prominence, the landscape of TV hardware is continuously evolving.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.