Google Explores Advertising with AI Chatbots
Google's Advertising Initiative in AI
Advertising is evolving as Google is quietly working on integrating ads into AI chatbots. Traditionally, Google has relied on its immensely profitable search ads, generating over $50 billion in revenue. However, as artificial intelligence becomes a more prominent way for users to access information, Google sees the potential to adapt its advertising strategies. The company began pilot testing ads within AI chatbots, notably collaborating with innovative AI search platforms such as iAsk and Liner.
Insights on the Testing Phase
The testing phase has indicated promising results, leading Google to expand its chatbot advertising program. According to a Google representative, AdSense for Search is now open to websites aiming to integrate relevant ads into their AI-driven chat experiences. As artificial intelligence rises, this initiative showcases Google's commitment to evolving its advertising strategies.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.