Video Games, Hollywood, and Unions: A New Era of Labor Protections Amidst AI Challenges

Thursday, 10 July 2025, 17:13

Video games have emerged as a critical battleground for Hollywood actors and labor unions, as AI technology alters industry dynamics. The ongoing transformations driven by artificial intelligence are prompting unions to secure protections for actors in video gaming. This struggle reflects broader implications for labor and technology in entertainment.
Wired
Video Games, Hollywood, and Unions: A New Era of Labor Protections Amidst AI Challenges

Video Games and AI: A Transformative Era

Video games have become a pivotal arena where Hollywood actors and labor unions confront the challenges posed by AI in their field. The recent months have seen a national outcry from performers regarding the need for protections against AI-generated likenesses and voices.

Actors on Strike for Labor Rights

In an unexpected twist of events, actors in the gaming industry went on strike for 11 months, seeking to address the pressing issues posed by artificial intelligence. This labor movement highlights the urgency of contractual safeguards around the use of performers' voices and images in video games.

  • AI's Inclusion in Gaming: The rise of generative AI in titles like Fortnite has alarmed many.
  • Protection Measures: New agreements now mandate consent and disclosure for using performer likenesses.
  • Campaigns for Fair Treatment: The strike signifies broader labor rights issues in alignment with technological advancements.

Impact on the Future of Entertainment

The repercussions of this labor struggle are profound, setting a precedent not just in gaming but across the entire entertainment spectrum. As emphasized by union leaders, the treatment of digital replicas needs to respect the legacy and agency of human artists.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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