Amazon's Latest Innovation: Meet Rufus, Your AI Shopping Assistant for Prime Day

Saturday, 13 July 2024, 12:33

Amazon has rolled out Rufus, an AI chatbot, to assist US customers during Prime Day, providing a seamless shopping experience. Rufus is currently in beta testing, offering personalized recommendations and efficient support. With Rufus, navigating Prime Day deals is made easier and more interactive, marking a shift in the way customers engage with Amazon's platform.
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Amazon's Latest Innovation: Meet Rufus, Your AI Shopping Assistant for Prime Day

Amazon's Latest Innovation: Meet Rufus, Your AI Shopping Assistant for Prime Day

Rufus, the AI chatbot, is now available on the Amazon app, aimed at simplifying the Prime Day shopping experience for US customers.

Key Points:

  • Rufus AI Chatbot: Personalized shopping assistance through AI technology.
  • Beta Testing: Currently in beta phase, enhancing user experience with tailored recommendations.
  • Prime Day Deals: Streamlined access to Amazon's exclusive offers and discounts.

Experience a new way of navigating the Prime Day sales with Rufus, the innovative AI chatbot.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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