Activision Utilizes AI in Call of Duty for Innovative Cosmetic Designs

Wednesday, 24 July 2024, 13:25
In a significant move, Activision has reportedly used generative artificial intelligence (AI) to design a new in-game cosmetic for Call of Duty, which became available for purchase in late 2023. This development follows the company's approval of AI tools like Midjourney and Stable Diffusion to assist in concept art creation last year. However, the integration of AI has raised concerns, particularly in light of layoffs associated with the company's evolving strategy. Overall, the intersection of AI technology and gaming raises important questions about the future of the industry.
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Activision Utilizes AI in Call of Duty for Innovative Cosmetic Designs

Activision's Use of AI in Gaming

Activision has recently made headlines by incorporating generative AI into its Call of Duty franchise.

Innovative Cosmetic Design

Utilizing tools such as Midjourney and Stable Diffusion, Activision launched a new in-game cosmetic available for purchase in late 2023. This approach marks a creative evolution within the gaming industry.

Controversy Surrounding AI Implementation

Despite the innovative usage of AI, this development comes amidst reports of layoffs linked to Activision’s strategy shifts.

  • AI tools approved for use in concept art
  • New cosmetic introduced for Call of Duty
  • Concerns over job reductions

Conclusion

The blend of AI and gaming technology signifies potential advancements but raises pertinent questions regarding job security in the industry.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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