Affinity Photo and Canva Redefine Graphic Design Landscape with Freemium Strategy
Thursday, 30 October 2025, 20:05
Freemium Model Reinvents Graphic Design
Affinity Photo and Canva have rolled out a groundbreaking update, merging their functionalities into a single app called 'Affinity by Canva'. This strategic move offers users a seamless experience while addressing long-asked questions about their integration.
What’s New in Affinity by Canva
- Unified Interface: Combines Photo, Designer, and Publisher apps for streamlined design.
- Free Access: Fundamental features remain free to new and existing users.
- Generative AI Features: These premium tools are gated behind a $120 yearly subscription.
Impact on Affinity's User Base
The transition to a freemium model may delight existing users who preferred Affinity’s one-time payment structure, yet it raises questions regarding Canva's future direction and potential pricing strategies.
The Shift in Graphic Design Tools
- AI vs. Non-AI: Affinity has long adhered to a strict anti-AI stance, which will now coexist with Canva's AI offerings.
- Subscription Model: This shift aligns with broader industry trends in software monetization.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.