Cable Subscriptions Revive Amid Streaming Boom and Sports Engagement

Wednesday, 10 December 2025, 20:07

Cable subscriptions surged as streaming services and sports reignite interest. In Q3 2025, cable channels gained subscribers, marking an industry turnaround. MoffettNathanson's report reveals a net increase of 303,000 subscribers, ending an eight-year decline. This resurgent trend showcases potential stability as consumers rediscover traditional television alongside modern streaming solutions.

Arstechnica — Cable Subscriptions Revive Amid Streaming Boom and Sports Engagement

Cable Subscriptions Surge Amid Streaming Services

Cable subscriptions surged as streaming services and sports reignite interest. In a surprising trend, cable channels gained subscribers for the first time in eight years. According to a recent report by MoffettNathanson, the industry recorded a net increase of 303,000 subscribers in Q3 2025. This positive shift indicates a revitalized market.

MoffettNathanson's Findings

MoffettNathanson's report, titled “Cord-Cutting Monitor Q3 2025: Signs of Life?”, highlights that pay TV operators, including cable companies, satellite firms, and virtual multichannel video programming distributors (vMVPDs), have seen a notable turnaround. The research states, “There are more linear video subscribers now than three months ago.” This ongoing trend is a significant departure from the consistent subscriber losses since 2017.

The Role of Sports and Streaming

Sports engagement played a pivotal role in driving interest in cable subscriptions.
Services like YouTube TV and other streaming platforms contributed to the growth.
The combination of traditional and streaming media may offer consumers a more enjoyable viewing experience.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.