Honor Surpasses Samsung as the Leading Foldable Smartphone Brand in Western Europe
Honor's Dominance in Foldable Smartphones
According to latest data from Counterpoint Research, Honor has surpassed Samsung Electronics to become the No. 1 foldable handset maker in Western Europe. This unprecedented achievement marks Honor's first time at the top during Q2 of this year.
Market Dynamics in Foldables
- Western Europe is the second-largest foldable handset market after China.
- Players such as Motorola, Oppo, and Xiaomi are vying for market share.
Honor's book-style Magic V2, launched internationally, saw a staggering 455% growth in global foldable shipments.
Future Innovations
- The Magic V3 is set to debut internationally this week.
- At only 9.8mm when folded, it aims to be the world's slimmest foldable smartphone.
While Honor is thriving internationally, its rival Huawei continues to command significant market share in China. This growing competition poses a challenge for Samsung, which previously dominated the foldable market.
Intensified Competition Ahead
As the foldable smartphone market heats up, the Z6 Series from Samsung is expected to reshape dynamics once again. However, with rising pressure from brands like Honor, Xiaomi, and Vivo, Samsung may see a decline in its market share.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.