Amazon Prime Video Subscribers Facing Increased Ad Load in Streaming Service
Amazon's Ad-Based Streaming Strategy
Amazon has gradually increased the number of ads in its Prime Video service, a move that has not gone unnoticed by subscribers. Initially launched with a promise of fewer ads compared to traditional TV, the transition to an ad-based model reflects broader trends in the streaming market.
Understanding the Ad Load
According to AdWeek, viewers are now subjected to an average of four to six minutes of advertisements per hour. This change comes after Amazon introduced a new tier in January 2024, mandating users to switch to an ad-supported plan or pay more to avoid ads.
- Current subscription options include:
- Amazon Prime (with ads): $15/month or $139/year
- Prime Video only (with ads): $9/month
- Ad-free Prime Video: $12/month
Impact on Subscribers
As streaming services continue to experiment with ad-supported models, the long-standing expectation of ad-free viewing is being challenged. Subscribers are left to assess the value of their investments in streaming packages amidst growing ad loads.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.