Rams New Uniforms and Brand Refresh Ahead of 2026 Season

Rams New Uniforms Revealed

The Los Angeles Rams today announced a refined brand and uniform refresh, marking the next evolution of the team's visual identity as it enters its second decade back home in Los Angeles.

A Cleaner Presentation

• New LA Monogram: Simplified with a solid finish.
• Enhanced Ram Head Logo: Appears bolder and tougher.
• Feedback-Driven Updates: Changes reflect fan and partner feedback.

Elevating the Brand

“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. The update prioritizes a more modern aesthetic while honoring the franchise’s legacy.

New Uniform Sets

Debuting today, the Rams’ updated uniform closet delivers a cleaner, bolder aesthetic. The refreshed uniforms incorporate heritage-inspired elements while maintaining a modern look. The official team colors—Royal and Sol—remain unchanged, with two primary uniform sets introduced this summer.

Design Updates

• Removals: Gradient numbers and pant stripes eliminated.
• Pants Color Options: White primary pants added.
• Helmet Treatment: Iconic look remains unchanged with new logos.

Community Engagement

To incorporate the brand refresh throughout Los Angeles, the team will engage the community through various initiatives, including murals and brand activations at local venues.