Government Initiative to Enhance Shanghai's Live-Streaming Sector
Government Initiative for Economic Growth
The Shanghai municipal government announced a transformative strategy to enhance the city's live-streaming sector. With a goal of nearly US$85 million in online sales by 2026, this initiative will be central in boosting consumer spending amid the current lackluster national economy.
Key Components of the Action Plan
- Three-Year Action Plan targeting the live-streaming economy from 2024 to 2026.
- Aiming for an annual gross merchandise value of 600 billion yuan.
- Establishing 10 top-tier live-streaming platforms and fostering multichannel networks (MCNs).
- Creating 100 distinctive scenarios for live-streaming.
This comprehensive approach is designed to empower trade, industry, and culture, injecting new momentum into Shanghai's economic landscape.
Supporting E-Commerce Growth
The local government will provide resources to eligible e-commerce entities, enhancing their capabilities with advanced technology and financial services tailored to their needs.
Global Expansion Strategy
Expanding the international presence of Shanghai's live-streaming sector is pivotal. The plan encourages platforms to reach foreign markets and develop cross-border e-commerce, aligning with China’s Belt and Road Initiative through Silk Road e-commerce.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.